Marketing Cockpit

Banking and outdoor media · 2 min read

An invoice lists 20 billboards. What do 18 photographs establish?

Checking an outdoor invoice takes a site list, a booking period and evidence that can be matched to both.


In an illustrative bank card campaign, the agency invoices 20 billboard faces at KM 800 each. The invoice comes with 18 clear, well-composed photographs. Two seem to be missing. When a colleague sorts them by address, one face turns out to have been photographed twice. Two other boards stand on opposite sides of the same junction. Counting attachments has taken the team as far as it can.

Start with the list of booked faces

Give each contracted face a row. Record the supplier’s site code, address, side or viewing direction, booking period and approved creative version. A double-sided structure gets two rows if both faces were booked. Attach a photograph once you can identify the location and face. If the frame contains only the artwork, ask for a wider shot with a landmark.

In this example the 18 photographs cover 17 distinct faces. Request the evidence required by the agreement for the three outstanding faces, worth KM 2,400 in total. Give the supplier their site codes and say exactly what is missing. They can then return three relevant attachments instead of another folder containing the whole campaign.

A photograph taken on Monday confirms what was displayed at that moment. If acceptance also depends on the length of the booking, check what evidence of duration the parties agreed to provide. Finance can then see two separate facts: how many installations are confirmed and which sites have been checked for the full billing period. The amount under review stays open until the team establishes what was delivered.

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nermin@betastudio.ba