Campaign results
Marketing Cockpit counts 8.268 leads in 30 days and the cost per lead for each channel.
It reads the order database, Meta, Google and Search Console.
Reads
- The order database: website, app and points of sale
- Spend from platform data
- Meta and Google: age, gender and region
- Search Console
Produces
- Leads by channel, product and campaign
- Cost per lead
- The funnel step where a visitor leaves
- Queries where the website loses clicks
01Order database
Leads come from the order database: the website, the app and points of sale.
The Internet bundle has 3.821 leads in 30 days.
ProductLeadsInternet bundle3.821Postpaid1.507TV bundle1.496Landlinedown 100%002Audience
Meta and Google report age, gender and region for each campaign.
Audience data arrives without names or contacts.
ChannelLeadsPer leadMeta3.45987 KMGoogle2.44386 KMYouTube348283 KMTikTok110273 KM03Website
The funnel shows the step where a visitor leaves the lead form.
The website has 1.331.790 visitors in 30 days.
Leads8.268Spend842.261KMCost per lead100KMVisitors1.331.79004Search
Search Console lists the queries where the website loses clicks.
Search Console data runs two days behind.
Leads8.268Spend842.261KMCost per lead100KMVisitors1.331.790ChannelLeadsPer leadMeta3.45987 KMGoogle2.44386 KMYouTube348283 KMTikTok110273 KMUpdated this morning at 06:00
Industries
The pilot takes 90 days
Arrange a pilot- 0130 days
Connecting sources
We connect Meta, Google, the TV log and your agencies’ reports.
- 0245 days
One campaign
You run one campaign in Marketing Cockpit from brief to final report.
- 0315 days
Review with the board
You show the board the money recovered and held.