Agency control
Each channel of the 6,40M KM annual plan has a row with its contract, invoice and delivery.
For the marketing team and finance, who pay the agency invoices.
Reads
- The media plan
- Agency contracts
- Agency invoices
- The TV log, billboard photos and platform data
Produces
- A row per channel: plan, contract, invoice, delivery
- Delivery across the whole plan: 95%
- A decision for an invoice above the contract
01Invoice above contract
An invoice above the contract goes into today’s decisions.
The media agency’s October invoice is 12.400 KM above plan.
Annual plan 2026ChannelPlanContractInvoiceDeliveryTotal6,40M5,46M4,90M95%02Contracts
Each contract has an amount and a list of deliveries.
TV contracts total 2,45M KM.
ChannelPlanContractInvoiceDeliveryTV2,87M2,45M2,28M98%OOH1,21M0,97M0,90M92%Meta0,83M0,70M0,66Mon plan03Measuring delivery
Delivery is measured by the TV log, billboard photos and platform data.
Sponsorships have the lowest delivery: 88%.
ChannelPlanContractInvoiceDeliverySponsorships0,56M0,56M0,38M88%Google0,53M0,44M0,39Mon planRadio0,26M0,23M0,20M96%Print0,14M0,11M0,09M100%
Industries
The pilot takes 90 days
Arrange a pilot- 0130 days
Connecting sources
We connect Meta, Google, the TV log and your agencies’ reports.
- 0245 days
One campaign
You run one campaign in Marketing Cockpit from brief to final report.
- 0315 days
Review with the board
You show the board the money recovered and held.