Agency control
Decisions over 10.000 KM sit in one queue, sorted by amount and deadline.
For the head of marketing who approves agency spend.
Reads
- Agency invoices
- The media plan
- Agency contracts
- Activation cost by channel
Produces
- A decision with its amount and deadline
- A task for the agency with a deadline
- An entry in the decision log: name, date, amount
01Approval threshold
Decisions over 10.000 KM go to the director.
3 decisions worth 64.200 KM wait above the threshold today.
Awaiting decision · 364.200 KMAgency invoice 9% over plantoday12.400 KMThe media agency invoiced 14 TV slots outside the contracted package.
- Plan · October
- 137.800 KM
- Invoice
- 150.200 KM
Hold the differenceDetailsTikTok · activation cost +38%tomorrow28.600 KMOOH site extension7 Nov23.200 KMBelow the threshold · 2 decisions with the team02Decision log
The decision log records the name, date and amount.
The director adds a reason to a decision above the threshold.
TV make-goodApproved · 28 Oct 09:1431.200 KMTikTok → MetaDelegated · 27 Oct 16:405.000 KM3 OOH sitesHeld · 27 Oct 11:056.900 KM03Delegation to the team
The team makes decisions under 10.000 KM.
2 decisions below the threshold sit with the team today.
Awaiting decision · 364.200 KMAgency invoice 9% over plantoday12.400 KMThe media agency invoiced 14 TV slots outside the contracted package.
- Plan · October
- 137.800 KM
- Invoice
- 150.200 KM
Hold the differenceDetailsTikTok · activation cost +38%tomorrow28.600 KMOOH site extension7 Nov23.200 KMBelow the threshold · 2 decisions with the team
Industries
The pilot takes 90 days
Arrange a pilot- 0130 days
Connecting sources
We connect Meta, Google, the TV log and your agencies’ reports.
- 0245 days
One campaign
You run one campaign in Marketing Cockpit from brief to final report.
- 0315 days
Review with the board
You show the board the money recovered and held.