Marketing Cockpit drafts the report and checks every number in the text against its tables.
For the head of marketing and the board.
Reads
- The Results screen’s data
- The Leads screen’s data
- Questions about campaigns
Produces
- The monthly report on the first of the month
- The weekly overview on Mondays
- A check of every number in the text
- The assistant’s answer with its screen and period
01Number check
A number in the text must exist in the report’s tables.
The number 278 in the summary is in no table.
Check before sendingThe number 278 is not in any table of this report.
SummaryThe week brought 2.779 leads for 291.245 KM of spend. Meta brought the most leads (1.216). The TV bundle fell the most: 278 leads, down 28%.
Product Leads Change Internet bundle 1.397 no change Streaming bundle 602 new Postpaid 350 up 1% TV bundle 287 down 28% 02Weekly overview
The weekly overview arrives on Mondays.
The overview for 19–25 Oct counts 2.779 leads.
Product Leads Change Internet bundle 1.397 no change Streaming bundle 602 new Postpaid 350 up 1% TV bundle 287 down 28% 03Assistant
The assistant answers questions about campaigns from the same data.
Each answer names the screen and the period it reads from.
Which channel brought the most leads, and at what cost per lead?
Meta: 3.459 leads, 87 KM per lead. Google: 2.443, 86 KM.
Results · last 30 days
Industries
The pilot takes 90 days
Arrange a pilot- 0130 days
Connecting sources
We connect Meta, Google, the TV log and your agencies’ reports.
- 0245 days
One campaign
You run one campaign in Marketing Cockpit from brief to final report.
- 0315 days
Review with the board
You show the board the money recovered and held.