Agency control
Marketing Cockpit checks 1.520 booked spots and 48 billboards before the agency is paid.
For marketing teams that buy TV and OOH through an agency.
Reads
- The stations’ TV log
- The media plan
- Dated billboard photos
- The agency’s invoice
Produces
- A status for every booked spot
- A payment that waits for proof
- A replacement slot or a refund
01TV log
Marketing Cockpit checks the TV log against the media plan daily.
The October TV log shows 1.492 of 1.520 spots aired.
Date Station Slot Status 26/10 FTV 19:12 aired 26/10 BHT1 19:48 aired 26/10 Hayat 20:05 not aired 26/10 OBN 20:31 aired 27/10 FTV 19:14 not aired 27/10 BHT1 19:50 aired 27/10 Hayat 20:07 aired 27/10 OBN 20:33 aired 02Billboard photos
The agency sends a dated photo of every billboard.
44 of 48 billboards have a photo.
Bosne Srebrene 11photo · 18 OctpostedTrg slobodephoto · 18 OctpostedTuralibegova 5due 26 Oct · no photounconfirmed03Make-goods
A spot that did not air gets a replacement slot or a refund.
The 28 replacement slots are due by 7 November.
Date Station Slot Status 26/10 Hayat 20:05 not aired 27/10 FTV 19:14 not aired
Industries
The pilot takes 90 days
Arrange a pilot- 0130 days
Connecting sources
We connect Meta, Google, the TV log and your agencies’ reports.
- 0245 days
One campaign
You run one campaign in Marketing Cockpit from brief to final report.
- 0315 days
Review with the board
You show the board the money recovered and held.