Campaign results
The board follows 8.268 leads from submission to activation, each with its channel and campaign.
For marketing and sales, who work from the same leads.
Reads
- Each lead’s status from the order database
- Leads from points of sale
- The voucher with the campaign’s code
- Campaign spend
Produces
- A board of the five lead stages
- Each lead’s path: channel, campaign, page
- Cost per activation for each channel
01Path to the lead
Each lead shows its channel, its campaign and the page it came from.
A Google lead for the TV bundle costs 76 KM.
Amra BegićTV bundle- ChannelGoogle
- CampaignTV bundle autumn
- Page/tv-paket
Acquisition cost76 KM02Point of sale
A point of sale enters a voucher lead on the same board.
The voucher carries the campaign’s code.
Submitted699Amra Begić76 KMTV bundleGoogleTV bundle autumnTarik Mujić116 KMPostpaid · portingMetaPostpaid autumnIn progress1.344Lejla Hodžić56 KMInternet bundleMetaInternet bundle autumnEmir Karić188 KMTV bundleMetaTV bundle autumnActivated4.161Selma Kurtović116 KMPostpaid · new numberGooglePostpaid autumnKenan Delić56 KMInternet bundleMetaInternet bundle autumnCancelled262Lost1.80203Cost per activation
A campaign’s spend is divided by its activated leads.
Cost per activation is also counted for each channel.
Submitted699Amra Begić76 KMTV bundleGoogleTV bundle autumnTarik Mujić116 KMPostpaid · portingMetaPostpaid autumnIn progress1.344Lejla Hodžić56 KMInternet bundleMetaInternet bundle autumnEmir Karić188 KMTV bundleMetaTV bundle autumnActivated4.161Selma Kurtović116 KMPostpaid · new numberGooglePostpaid autumnKenan Delić56 KMInternet bundleMetaInternet bundle autumnCancelled262Lost1.802
Industries
The pilot takes 90 days
Arrange a pilot- 0130 days
Connecting sources
We connect Meta, Google, the TV log and your agencies’ reports.
- 0245 days
One campaign
You run one campaign in Marketing Cockpit from brief to final report.
- 0315 days
Review with the board
You show the board the money recovered and held.