Insights
Short insights on agency control and campaign results, by industry.
Telecom
- Telecom · 2 min readWhich broadband ad brings in homes you can actually connect?A low cost per enquiry looks different once the installation team checks whether the addresses are on the network.
- Marketing finance · 2 min readWhich marketing savings can finance sign off on?One disputed charge can appear as a withheld amount, a supplier credit and a reduced payment. It should enter the total only once.
Banking
- Banking · 2 min readWhat did the campaign cost per loan disbursed?A weekly report can connect media spend to disbursements while individual customer records stay with the bank.
- Media buying · 2 min readWhen is a replacement TV spot worth accepting?A makegood has value only while the audience can still act on the offer.
- Sports sponsorship · 2 min readWhat should a sponsor receive on the Monday after a match?A single matchday report can connect each contractual commitment to evidence while there is still time to put a missed placement right.
- Banking and outdoor media · 2 min readAn invoice lists 20 billboards. What do 18 photographs establish?Checking an outdoor invoice takes a site list, a booking period and evidence that can be matched to both.
Retail and FMCG
- Retail · 2 min readThe coupon was redeemed 800 times. How much extra product did it sell?Till receipts show where a discount was used. Estimating extra sales takes a comparison you set up before the offer goes live.
- FMCG · 2 min readBefore you change the ad, check the shelfA packaged-goods promotion reads differently when the sales team can identify the days shoppers could actually buy the advertised pack.
Energy and state-owned companies
The pilot takes 90 days
Arrange a pilot- 0130 days
Connecting sources
We connect Meta, Google, the TV log and your agencies’ reports.
- 0245 days
One campaign
You run one campaign in Marketing Cockpit from brief to final report.
- 0315 days
Review with the board
You show the board the money recovered and held.