Every morning at 06:00 Marketing Cockpit looks for campaigns that spend without leads.
For marketing teams that pay for digital campaigns through an agency.
Reads
- Yesterday’s spend from platform data
- Yesterday’s leads from the order database
- Spend and leads of the previous 28 days
Produces
- An alert with its figures and the amount at stake
- A task for the agency with a deadline
- An e-mail to the recipients
01Task for the agency
An alert becomes a task for the agency with a deadline and the amount at stake.
The YouTube task is due 29 Oct.
YouTube · check the ad destination and UTM tagsDigital agency · Postpaid autumn · due 29 Octfrom an alert02Closing
An alert closes after three mornings without a repeat.
7 alerts are open today.
HighSpend without leads: Postpaid autumn · YouTubeDetails3 days running, 1.543 KM in total, no leads.
Task for the agencyConfirmDigital agency · due 29 Oct · 1.543 KM at stakeHighDrop in leads: Internet bundle114 leads in two days, usually 265.
MediumHigher cost per lead: TV bundle autumn363 KM per lead, the previous 28 days 183 KM.
4 more open alerts03Thresholds
The marketing team sets the threshold of each alert.
A drop in leads of more than 40% opens an alert.
HighDrop in leads: Internet bundle114 leads in two days, usually 265.
04Confirmation
A confirmed alert stays in the list and is no longer e-mailed.
A confirmed alert sits under Confirmed.
HighSpend without leads: Postpaid autumn · YouTubeDetails3 days running, 1.543 KM in total, no leads.
Task for the agencyConfirmDigital agency · due 29 Oct · 1.543 KM at stakeHighDrop in leads: Internet bundle114 leads in two days, usually 265.
MediumHigher cost per lead: TV bundle autumn363 KM per lead, the previous 28 days 183 KM.
4 more open alerts
Industries
The pilot takes 90 days
Arrange a pilot- 0130 days
Connecting sources
We connect Meta, Google, the TV log and your agencies’ reports.
- 0245 days
One campaign
You run one campaign in Marketing Cockpit from brief to final report.
- 0315 days
Review with the board
You show the board the money recovered and held.